"Nothing like company culture, company is itself culture."

Recruitment is important

• Why should a 20th engineer join you?
• What is problem, why is it profound, why are we uniquely placed to solve it?

(Reverse pitch mentality)

• Build a tribe:

"From outside, different in same way, from inside, different in many ways."

• Clearly defined roles are key to avoid conflict

Sales are important

• Monopoly not soled based on excellent product but outstanding distribution (cannot work without latter)
• Product has to be sold: complex sales (CEO led for B2B) and marketing & advertising (consumer goods)
• Power law for distribution: try many but one will work, slow expansion into different channels
• Brand positioning for investors and PR

#Hiring #Sales-Tips