1. Writing down your company culture let's you discover it or uncover it

but not create it.

2. Most decisions can be made with 70% of the information you wish you had. If you wait for 90%, in most cases, you're probably being too slow.

3. Principles are easy to understand and hard to implement

4. "We all know that if you swing for the fence, you're going to strike out

a lot, but you're also going to hit some home runs."

5. PR FAQ technique

• Starting with press release let's you agree upon features, cost, customer experience and price.
• PR section is less than one page
• FAQ has internal and external FAQs
• No more than 5 pages

6. Structure of PR note

• One sentence about product
• One sentence about customer and benefit
• Problem
• Solution
• Quote and how to get started

7. Type 1 v/s Type 2 decisions

• Type 1 - irreversible, trapdoor
• Type 2 - reversible, two way door