1. Jakob's Law

Users spend most of their time on other sites. This means that they prefer your site to work the same way as all other site's they know.

2. "The best designs dissolve into behaviors."

3. "Individual pieces can get simpler to use but the entirety can get more complex."

4. "Technology should be simpler over time. Then it should become simpler still until it disappears from notice."

5. "Create better and tighter feedback loops in places where they do not exist."

6. "Right metaphor is like an instruction manual except better since it describes what needs to be done without saying anything."

7. Concept of inclusive design

• "Disability is an opportunity."
• Origins of email, typewriter and telephone in disability