The Mom Test by Rob Fitzpatrick | Notion

VFWPA framework for booking customer conversations via outreach

Share your vision
Frame the purpose of the conversation
Share what your weakness is
Put the interviewee on the pedestal
Your ask?

Be terrified of asking at least one question on your list
Where does your problem sit on the stack rank?
Zooming in or out on the right problem definition
Bad meeting - no clear next steps from the buyer
Good questions to ask:

Why does this bother you?
What else have you tried?

Talk less and listen more. The more you're talking, the less you're doing
Is the person a complainer or are they are a customer?