(1) "The middle is like a long road trip without windows - the founder is the teams window"

(2) "If you are affected by FOMO, then this isn't the right place for you"

(3) Resourcefulness > Resources

Resources come & go but resourcefulness is a muscle that remains

(4) The products you use to create impact the product you create

(5) "If an experiment fails to become part of your core strategy - kill it"

(6) "Knowing when to ignore your experience is a true sign of experience"

(7) Depending on business maturity focus on

• Willing customers
• Forgiving customers
• Viral customers
• Valuable customers (by LTV)
• Profitable customers

(8) "Familiarity drives utilization"