"If there is love, there is growth. Not the other way around. For there to be loved, there has to be that aha moment"

👉 Sean Ellis Test for PFM (AKA the Must-Have survey)

How would you feel if the product were discontinued

Very disappointed

Disappointed

Not disappointed

N/A - not being used

• Have you recommend product to anyone else?
• if so, how did you describe it?
• if product were discontinued, which product would you use instead?
• Which person would benefit from the product?

Must have survey is best used in pre PFM days

Retention is important metric

Terminal retention is key

Different tests

👉 A/B test

👉 Multivariate test

👉 Multi arm bandit

Event tracking tools - surface level data

Need to track user journey from acquisition to long term engagement