Product Led Onboarding by Ramli John | Notion

Onboarding isn't about getting to paid user conversion. it is about adding more paid users who will retain.
Multiple aha moments are

understanding the problem being solved (max value perception)
finding the product useful (max value realization)
becoming a power user and unlocking full product value (max value adoption)
inviting others and finding even more value

Onboarding exists to make the customers life better.
Onboarding from a JTBD lens

Onboarding is the "interview" for the job hire by the customer
need to understand their desired outcome and their current circumstance (what motivates them and what prevents them from making progress)

Forces at play during onboarding to your product

Push of the problem
Pull of your solution
Anxiety of trying a new solution
Inertia of switching from existing half baked solution
JTBD (functional, social & emotional)
Any external circumstances

Look for product adoption indicators (PAI). PAI should be easy to remember, time bound and measurable. Focus on a single activity repetition.

Identify a core product action (eg messages for WhatsApp)
Identify a duration for performing action from date of sign up