(1) MOAT framework to decide whether to do Freemium / Free Trial
- Market segment
- Ocean conditions (Red - PLG, Blue - Sales)
- Audience (Top down i.e. buyer targeting v/s Bottoms up i.e. user targeting)
- Time to value (simple v/s complex product)
(2) UCD framework
- Understand the value you bring to customers
- Communicate that value
- Deliver the value
(3) Understand different types of outcomes
- Functional
- Emotional
- Social
(4) Concept of a value metric
- Easy to understand
- Aligns with customer value from our product
- Increases with customers use of your product
(5) 3As framework for approaching work