(a) Nudges can be helpful in context where

• Choices are fraught
• Nudgers have expertise
• Nudgee individual preference is not important

(b) Nudge is useful where feedback is absent

• Accelerate feedback loop (i.e. camera shutter sound or phone dialing noise)

(c) "Never underestimate the power of inertia"

• Set as default that choice which is likely to benefit the most

(d) Conformity/herd mentality:

• "Collective conservatism" ie stick to viewpoint of group even in face of new information
• "Pluralistic ignorance" ie stick to belief because of view that others like that belief

(e) "Mere measurement effect"

• Tendency to act in accordance to response to a survey
• Follow up measurement with how and when they plan to prime them to take some action

#Activation #Strategy