(a) David McCaure's Pirate Metrics
- Acquisition
- Activation (at least one use)
- Retention (repeat usage, churn)
- Revenue
- Referral (viral coefficient, viral cycle time)
(b) Eric Reis engines of growth
- Sticky engine
- Retention
- frequency of usage
- Viral engine
- viral coefficient
- viral time cycle
- Paid engine
- CAC
- LTV
- Time to breakeven
(c) Why does OMTM matter?
- Identify riskiest part of the business and ask right questions, metrics let you answer that question
- Focus on what matters most