(a) Interview scoring framework

• Did they acknowledge problem?
• Were they engaged?
• Did they give referral?
• Did they agree to pay?
• Follow up solution meeting?

(b) Lessons from surveys

• Focus on why for each question, what do you want to learn?
• Demographics first and open ended questions at the end
• Qualitative and Quantitative questions

(c) Distribution

• Test with 3 target customers; did they complete without asking any questions?
• Lead with target audience, problem being solved or your USP

#Prod-Mgt #Product-Market-Fit