1. Amazon's hiring criterion

• Do you admire the candidate?
• On what dimension are they a superstar?
• Will they raise the effectiveness of the team?

2. "Feel good about what we've done and even more excited about what we want to do."

3. "You can work long hard or smart but at Amazon you can't choose two of those three."

4. "There is no rest for the weary, I constantly remind our employees to be afraid, to wake up every morning terrified."

5. "Listen to customers but don't just listen to customers - also invent on their behalf."

• Start with customers and work backward

6. "If you seek instant gratification or the elusive promise of it - you'll find a crowd ahead of you."

7. "The most radical and transformative inventions are those which empower others to unleash their creativity - to pursue their dreams."

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