(a) "Culture is how company makes decisions when you're not around."

(b) "If you see something off culture and ignore it, you've created a new culture."

(c) "Culture only works if the leader visibility participates in it and is a vocal champion."

(d) "It is easier to walk the talk when the talk is your natural chatter."

(e) "Culture is not driven by single decision, it gets built over time

Like computer programs, culture has bugs too

Culture takes longer to debug than computer programs."

(f) Know what you want from culture

👉 Culture is always aspirational

👉 Culture evolves to meet business challenges

👉 Take inspiration but be original

Culture comes from blood and soul

(g) Authenticity eliminates competition

"I don't want to be cool, I just want to be me. If you aren't yourself, even you won't follow you."

(h) "Culture and strategy must cohere."

• Amazon strategy was to be cheaper so culture of frugality was helpful

(i) "Will what I do make a difference?"

• The most important part of company culture is that people care

(j) "Can't guarantee lifetime employment but can guarantee the most meaningful work of their life when they look back 15 years ago." - Patrick Collision

Virtues vs values