Wizard of Oz test

• High fidelity user prototype front end
• Human being on back end to be replaced by automation
• "Build things that don't scale" philosophy

Testing usability

• Same ideas as customer interviews - rule of 3, note taking, reflections
• Resist urge to be helpful
• 3 categories:

Love it no problem

Some frustration but got through

Hated it and couldn't get through

• Don't answer questions - be a parrot - focus on customer discovery
• Keep focus on user mode rather than critique mode

Ways to assess demand

• Fake door demand test (feature button that doesn't work)
• landing page demand test (new product yet to be launched)

#Prod-Mgt