Product Discovery framework

• OKR approach:

Biz objective

Cust problem

Type of cust targeted

Biz KPI

• Risks such as value, usability - include marketing, branding, legal etc

Opportunity assessment framework

• Objective (biz goal)
• Key result (KPI)
• Customer problem
• TAM (segment, customer persona)

Customer letter technique

• Write press release - benefit to customer
• Write letter from customer to CEO on product launch

Customer discovery programme technique

• Get a set of reference customers from target market
• Reference == paying, happy, real (not friend)
• Not technologist (in it for the innovation)
• Genuine problem