1. "93% cos that are successful abandon original strategy"

Ie successful co don't have perfect strategy, they have cash left after original strategy to pivot

2. Good money, bad money theory

• Before you've found viable strategy: patience with growth, impatience with profits
• Vice versa once you've found strategy
• "Ignoring investment in new business until new source of revenue or profit is needed means that you're too late"

3. Understand your capabilities

• What you can and cannot do
• Resources, process and priorities
• Resources are what you use, processes is how you use and priorities is why

4. "End goal of culture is to become a self managing company"

• Begin by Know what matters and then engineer it
• Culture is shared learning and a way of working
• Culture happens whether you are want it or not

5. "If you require a machine and don't buy it, you will find over time that you have paid for it and don't have it." - Henry Ford

• Full v/s Marginal thinking paradox
• "If you didn't have a business how would you proceed?" mindset

6. Purpose

• Likeness (sketch of what you want org to be at the end of the journey)
• Commitment