• External trigger specifies next action
• Internal trigger leads to action being taken without instruction

External

👉 Paid trigger

👉 Relationship trigger (virality)

👉 Earned triggers bloggers and PR mentions)

👉 Owned trigger (real estate)

External trigger can create new habit but association with internal trigger makes users hooked

Parallels with Jobs to be Done

👉 Revealed versus declared preferences

(i.e. need to move beyond surveys to conversations)

👉 Understand why users perform some action - emotional aspects, circumstances around use etc

#Activation #Cust-Engagement