"Hooks refer to a series of experiences that bring a company to its ultimate goal of unprompted user engagement."

• A habit is an action undertaken without thought
• First to mind solution wins

4 steps of Hooked cycle

👉 Trigger

Either internal or external

Goal: User associates internal trigger with some existing behaviour

👉 Action

Two pulleys of human psychology to increase probability of use

• Ease of access
• Prospect of reward

👉 Variable reward

• Keeps users engaged

👉 Investment phase

• User gives something back to accelerate the Hook cycle for the next iteration

Eg invite friends, indirectly indicate preferences

#Activation #Cust-Engagement