B = MAT framework

Behaviour depends on

👉 Motivation to perform action

👉 Ability to perform action

👉 Trigger to perform action

Twitter co-founder mindset - take age old need and use tech to remove steps in between.

Create call to action keeping in mind scarcest resource of the customer

👉 Time

👉 Money

👉 Difficulty in understanding (technical)

👉 Effort in use (labour or energy)

👉 Context of use

👉 Within or outside usual habits

Pitfalls to be aware of

👉 Framing effect (context matters) - wine tasting session

👉 Anchoring effort (discount sales)

👉 Scarcity effect (Amazon memes)

👉 Endowed progress effect (two stamps on 10 when 8 loaded on cost)

#Activation #Cust-Engagement #Top-Reads