(1) Parachute plastic packing story

• Earlier tin was used. Another oil company had tried square plastic containers
• Rats ate away at all of the edges causing oil to leak and other goods to get damaged
• Solution: Round plastic bottle
• Conducted a 48 hour experiment with rats and oil bottle, took photos to prove it to the retailers
• Next problem: During winters, hard to get the oil out from the bottom of a bottle
• Solution: Wider cap with a spout feature

(2) Saffola was rebranded as the "heart of a healthy family" platform

• Saffola faced the problem of limited inventory of Safflower seeds due to single crop season
• Also had to store huge stock - low inventory turns
• Solution was to lobby with Government to permit blending of oils (incentive for farmer to crop all year round with Marico, consumer to pay a more stable price etc)

(3) Mediker - anti lice treatment

• $2M acquisition from P&G
• Insight was that rural consumers suffered from lice
• They didn't shampoo but they wanted a solution
• Hence, Marico created a hair oil which flew off the shelf

(4) MIDAS - Marico Distributor Application System

• Real time inventory integration with Marico distributors
• Plugged into Marico's SAP module for supply chain management

(5) Kaya Skin Clinic