"3 Ps - People, Product and Profits in that order"

Need to communicate the "why" along with the "what" - have to build a good place to work regardless of what the company's outcome is

(a) Create a culture that rewards not punishes problems. Avoid management maxim of coming to boss with a problem without solution.

(b) How to deal with layoffs

(c) Firing an executive

(d) Importance of training:

(e) Making outsized senior hires