(i) Fundamental assumption is that idea isn't unique

• If it turns out to be good, everyone will follow

(ii) Opportunity cost of investing into team pursuing this idea

For the founding team

• Unique skill set
• Background
• Experience

Product first company

• First hand witness of problem and building a solution for the same

Founder - Market fit

Product

• Vitamin VS aspirin
• IE nice to have VS must have

Founder - Idea maze matters

• Product might pivot but ability to pivot depends on how founder arrived at product pitched

Market size

• Estimation easy when product is a direct substitute (apply JTBD lens)

Market expansion

#Fund-Raising