"You can't study the world without numbers. And, you also can't just study the world looking at numbers."

(1) Instinct gap

• Tendency to divide the world into 2 conflicting groups
• " West" and "the rest" for example

(2) Negativity instinct

• Think things are worse than they actually are

(3) Straight line instinct

• Assume a trend continues as per the past when there is a lack of information

(4) Fear instinct

• Information comes to us via attention filters
• Difference between frightening (perceived risk) versus dangerous (real risk)

(5) Size instinct

• Look at rates, don't look at numbers in isolation
• Use the 80/20 rule to make sense of categories

(6) Generalization instinct

• Question for similarities across groups, differences within group

(7) Destiny instinct

• Things will always be a certain way
• Slow change! = no change

(8) Single perspective instinct