(1) Essentialism is the disciplined pursuit of less but better

(2) Aim to live by design versus live by default

(3) How to become an essentialist?

• Explore (what are the vital few from trivial many)
• Eliminate (the trivial many to focus on the vital few)
• Execute (maintain discipline)

(4) "Choice is often seen as a thing, but options are a thing, choice is an action."

(5) "You cannot over estimate the un-importance of practically everything

(6) How to make a decision?

• List the decision
• List 3 minimum criteria
• List 3 extreme criteria
• If not all 3 minimums and at least 2 extremes are met, turn down the opportunity

(7) Essentialist intent

• Memorable but Measurable
• Concrete but inspirational
• Single decision let's you avoid a thousand others

(8) "Small concrete wins create momentum and affirms our faith in our further success."

(9) "There is a difference between losing and being beaten."

(10) "Knowing the who, what, when and how matters less than understanding what matters and why."