(1) Consistent compounding framework

• Capital allocation
• Credible accounting
• Competitive Advantage

(2) Ansoff Matrix (market v/s product expansion)

• Market development strategy - new market, existing product
• Product development strategy - new product, existing Market
• Diversification strategy - new product, new market

(3) Some leaders push innovation by being good at the big picture. others do so by focusing on the details.

(4) Suggestions:

• Look at rate of growth of auditor's fee versus the revenue of the business
• Look at the number of years that the auditor has spent with the company
• Look at contingent liabilities
• Look at related party transactions
• Look at related party ownership structures
• Benchmark receivables period versus competitor's

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