"What do I need to design, develop and deliver in my offering to solve the customer job well?"

Think about

👉 What progress does customer want to make?

👉 What is the circumstance?

👉 Emotional social and functional aspects

👉 Obstacles to use. Causes for anxiety

👉 What are you competing against?

Becoming a purpose brand

👉 Synonymous with the job to be done

👉 Changes basis of competition, re-architects industry and commands premium price

👉 Purpose brand has excellent clarity

#Jobs-to-be-done #Top-Reads