Stack fallacy

• Mistaken belief that it is trivial to build over your own layer
• error of focusing on product spec viz job spec

👉 Moving from passive data to active data

Passive data - you seek to understand why? Comes out in conversation regarding the struggle.

Active data - Metrics etc

Think of competition in a product sense rather than a job sense

👉 Growth of scope

Economies of scope - add services to capture on sunk cost but open yourself to distruptor

👉 Confirmation bias

Data resonates with our opinion

#Jobs-to-be-done