(a) "To change what you do, you must change what you believe in." Three layers for Habits

• Identity
• Process
• Goals "Who is the type of person who would get my desired outcome?" - work backwards from there i.e. system of action driven by system of belief.

(b) "Conscious mind is the bottleneck of the brain."

• Habits are mental shortcuts learned from experience
• Habits do not restrict freedom.

(c) 4 steps of habit formation:

• Cue (Information that predicts reward)
• Crave (for state change; not performing habit)
• Respond
• Reward

(d) "Become the designer of your world, not a consumer."

• "Best way to build new habits is to join a culture where your desired behavior is normal behavior."

(e) "Missing once is an accident, missing twice is the start of a new habit."

(f) "Play the game where odds are in your favor"

• Genes can predispose but don't pre determine
• Genes influence area of opportunity but don't influence destiny #Cust-Engagement #Retention #Top-Reads