(a) Habit stacking

• To introduce new good habit, take advantage of previous habits
• Habit stacking should make time and place implicit, frequency of trigger should match frequency of desire habit

1st law of behavior change is to make (the trigger) obvious

(b) Environment

• "Best way to become disciplined is to create a disciplined environment"
• Adopting a new habit is best done in a new environment
• Make cue for negative habit invisible

(c) Temptation bundling

• Linking action you need to do with what you want to do
• Expectation of a rewarding experience motivates us to act

(d) Mindset shift

• Change from "have to" to "get to"

"Habit itself should not be difficult, actions following can be"

(e) Use a habit contract

• Strength of punishment should be proportional to strength of behavior to correct

(f) Goldilocks principle

• Peak motivation when we're working on tasks at the edge of our competency

#Cust-Engagement #Retention