a. "Customer first, employees second, shareholders third"

b. "Never hold controlling stake in a company making those controlled by me suffer" after losing his 2nd company China Pages in a JV

c. "Today is brutal, tomorrow will be brutal, day after tomorrow will be beautiful. But most people will die tomorrow night" on 996 during Alibaba's early days

d. "If you can't tolerate your opponents you've already been beaten by them, if you treat them like enemies, you've lost before you started"

e. "Capital does have power but real power is in people controlling capital. People's power is enormous, businessman power is inexhaustible."

f. "Nobody knows the future, only you can create the future"

g. "It is better to be merchant than missionary. The biggest merchant is Alibaba" - Jerry Yang , Yahoo Founder, on Western companies looking to enter China

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