The Octalysis Framework consists of eight core drives, which are:
Epic Meaning & Calling: The drive to be part of something bigger than oneself.
Development & Accomplishment: The drive to improve skills and overcome challenges.
Empowerment of Creativity & Feedback: The drive to create and express oneself while receiving feedback.
Ownership & Possession: The drive to possess and collect things.
Social Influence & Relatedness: The drive to connect with others and feel a sense of belonging.
Scarcity & Impatience: The drive to have something before it is no longer available.
Unpredictability & Curiosity: The drive to experience new and surprising things.
Loss & Avoidance: The drive to avoid loss and negative consequences.
Great Insights:
Alfred Effect: Feel the product or service is so personalized for you that you won't use any alternative.
Parallel Kingdom: Mentor helped you understand the game (randomly assigned)
Use watercooler dynamics (first create the community and then spark the forum)
C shaped demand curve due to behavioral response from customers (actual v/s perceived scarcity & price-quality relationship in the real world)
Anchored Juxtaposition (One option is pay to win, other option is a long but possible series of steps which benefits the business)
Social norm versus market norm
BJ Fogg B = MAT i.e. behavior is a function of motivation, ability & trigger to do